Windward Software's WeMail can produce mailing lists based on complex information. For example, you can send Christmas cards to all customers that spent more that $500 in the last 12 months or discount coupons to all customers that purchased certain types of items in the last 4 months.

  • Collect the information you want, how you want it, whether it's size of organization, product preference, or lead source with easily configured custom fields.
  • Manage complex searches and large lists to target the best, most profitable customers for your direct marketing campaigns.
 

With the pressure of reduced marketing budgets and executives demanding to see a return on every dollar spent, email marketing is quickly becoming an appealing, cost-effective option to reach a captive audience of potential buyers. No matter what industry, now anybody can benefit from email marketing and handle their own cost-effective campaigns in-house. It's easier than you think!

Email marketing is a tool that complements or replaces your other marketing activities, including direct mail and advertising - and costs much less! You don't have to pay for ad space, flyer printing, or mailing. Your only associated costs are for design (if necessary) and list rental (unless you're starting with the existing list in your database).

Use WeMail to promote new products and services, remind customers of contract and offer deadlines, run special promotions, broadcast urgent announcements, or start regular communications with your customers through newsletters. Windward Email Marketing Software (WeMail) is a Windward solution to email marketing. WeMail helps you keep regular contact with your retail customers by sending email newsletters, and keeps them coming back into your store. Keep your business fresh in your customers’ minds and build your relationship with regular, timely professional looking email communications.

Email is cheaper and more effective than traditional paper newsletters, allowing you to send more frequent messages with greater responses. And Mother Nature will thank you for not using piles of paper for your marketing!

With our unique Lookup Word system, you can attach words to customers and print mailing lists or create mail merged letters to all customers with these words. For example you can keep track of contractors, electricians, plumbers, or carpenters. Or a small engine shop might want to track customers that purchase lawnmowers or chainsaws and keep them in two separate lists. Of course, with our Lookup Word system, one customer could belong to more than one list. In the above example, a customer might own both a lawnmower and a chainsaw.

Your customers can opt-in to receive your e-mail newsletter, allowing you to send them timely, informative, professional e-mails communications.

Easy Referrals, Result Tracking, Improved Efficiency and so much more.

Windward Email Marketing can send information in a cost and time saving manner. Need to remember information like Birthdays or filter your customers based on different attributes? We have you covered.

What is Windward Software Email Marketing?

Windward Software Email Marketing builds strong relationships with your customers and keeps them coming back

Easily market to specific customers

Not all of your customers are the same. With Windward Email Marketing, you can easily and automatically filter your customer list and send your customers relevant email messages – based on customer data, lookup words that you create, or even by specific items they have purchased.

Easy Referrals

Referrals are a great source of business. Why not make it easy for your customer to pass on your message by sending it in an e-mail newsletter. Your loyal customers know what you have to offer, and they know their friends. How often have you received an e-mail and thought, for example “Wow – this is exactly what (insert your friends name here) needs” and forwarded that e-mail to your friend. Give your customers the ability to forward your e-mailand you could potentially put your marketing message in the hands of your exact target market that wouldn't have seen your business otherwise.

Birthday E-mails – Set it and Forget it

Wouldn’t it be great if there was a program that just knew when your customers birthdays were and could send them a great e-mail message? Windward Email Marketing can do that. Create your birthday e-mail JUST ONCE – and set Windward Email Marketing to send that message on, say, the 1st of each month, to all the birthdays in that month. Windward Email Marketing will keep on sending that e-mail every month until you tell it to stop.

Track Results

It’s easy to measure the effectiveness of your Windward Email Marketing campaign. Windward Email Marketing allows you to track who opened your e-mailed and who clicked through on your links. You can also see how many e-mail addresses bounced and how many people opted out of receiving your newsletter. Seeing these results will allow you to judge which email campaigns are more effective and modify your newsletters to get the bests results within your target audience.

Save time, avoid the exporting hassle

There are a lot of great e-mail marketing programs out there. Where a lot of them fall down is in managing who you are sending your messages to. If you take the time to export your customer list out of your POS or Customer Management Software, organize the list into groups, create separate lists of customer birthdays, unsubscribers and more; suddenly you are spending a lot of time managing and updating your lists before you even get to your e-mails content or appearance.

Windward Email Marketing is fully integrated with your Windward Software Solution - so there is no need to export your customer list to send your email newsletters. Your customer data is automatically imported into Windward Email Marketing and filtered based on options that you choose. So whether you want to have customer birthday greetings automatically send out each month, automatically send instructions for use to customer who purchase a specific items or send a targeted email newsletter to a specific group of customers – Windward Email Marketing filters your customer lists with just a few button clicks and lets you focus on the content of the e-mail instead.

Do you send a monthly or quarterly newsletter to your customers?

What is that costing you? Paper, postage, stamps, time spent labeling and stuffing envelopes. Half of those newsletters are probably disappear into your customers pile of mail and papers on their desks…or get recycled… or worse, thrown out, as soon as they are received. It’s difficult to track who is reading your message or who goes to your website because of the campaign.

With E-mail Marketing, you only have to create your e-mail once, so it takes the same amount of time whether you message 10 people or 100. E-mails that don’t get read don’t waste paper, stamps or your time. They simply sit in your customers inbox.

The Difference

Like all Windward Software products, Windward Email Marketing is truly integrated. This means no exporting or managing of separate contact lists/emails. Saving you time and making running your business easier is our goal and we believe that Windward Email Marketing will help do just that. We made it easy to use so that you can get started quickly and see results faster.

Marketing Made Easy

If you’re not already e-mail marketing, consider how much you currently spend on marketing to existing customers. Do you send customer newsletters? What about birthday greetings? Coupons? Or instructions for use of products that you sell. Wouldn't it be cheaper, faster and greener if those things could simply be e-mailed? Would you do more of those things if it didn’t cost you a tonne of extra time and money? It doesn't have to.

Windward Software Email Marketing Difference

See what a difference Windward Software can make in your marketing and sales

Imagine This...

A new customer comes into your store and purchases, say, a tomato plant. You recieve your customers email address and enter it into System Five.

Upon arriving home, there can be an email in their inbox with planting instructions and other useful information. 30 days later, another email can be sent reminding them to purchase a cage to prevent the fruit from breaking.

A short time later, another email can go out with information on pesticides, with a printable coupon to give your valued customer a discount.

These emails can be setup to be automatically sent to any customer that has purchased tomato plants from you in the past. This is an excellent way to keep your customers coming back.

At Windward, we help you run your business instead of just reporting on it. We believe that increasing efficiency will save you time and money, so why not apply that to all aspects of your business?

We don't just write software. We believe in looking at the business problem and finding the best way to solve it, through the eyes of the entrepreneur. So instead of just developing just another e-mail marketing program - We Windward-ized it.

Like all Windward Software products, Windward Email Marketing is truly integrated. This means no exporting or managing of separate contact lists/emails. Saving you time and making running your business easier is our goal and we believe that Windward Email Marketing will help do just that. We made it easy to use so that you can get started quickly and see results faster.

You may already be using e-mail marketing in your business. If this is the case, you are probably enjoying the benefits of increased communication with your customers and the resulting increased business with lower marketing costs. You may notice, however, that you are spending more time managing e-mail lists than creating the e-mails themselves.

We developed Windward Email Marketing to help you increase business through e-mail marketing without the exporting hassle. By integrating an easy to use e-mail editing tool directly with your customer and inventory information, we allow you to focus on creating the content of your e-mail newsletters instead of the technicalities behind it. With a few button clicks, you will be able to filter out who receives the e-mail, such as all the people who have birthdays in a certain month, or all the people who have purchased a certain inventory item. After designing your e-mail using one of our professional looking templates or your own creation, you can schedule when andhow frequently you want the e-mail to send.

If you’re not already e-mail marketing, consider how much you currently spend on marketing to existing customers. Do you send customer newsletters? What about birthday greetings? Coupons? Or instructions for use of products that you sell. Wouldn't it be cheaper, faster and greener if those things could simply be e-mailed? Would you do more of those things if it didn’t cost you a tonne of extra time and money? It doesn't have to.
 

Features

Filters, trackers, and storage are all included.

Unmatched features and benefits.

Personalized messaging, grouping, and automatic respones are just a few of the features found inside of Windward Email Marketing. Click read more to see what kind of difference Windward Email Marketing can make in your marketing and sales.

Windward Software Email Marketing Features

A few of the features and benefits of using Windward Software's Email Marketing service

increase sales

Increase customer loyalty by reaching out to to them with personalized messaging.

increase sales

Create your email quickly and easily by adding your own logo to our simple, ready-made templates.

increase sales

Automatically insert inventory information straight from your Windward Software Inventory Record – including name, description, item number, pricing information – even pictures!

increase sales

Store pictures in Windward Email Marketing and easily add them into your e-mail newsletters.

increase sales

Track Results – see who received and opened your message, who bounced and who opted out of receiving your message. Learn what works best for your customers.

increase sales

Filter who receives your e-mail based on customer and inventory information.

increase sales

Set up email newsletters to be sent in the future, such as yearly, monthly or weekly. For example, you could have a birthday e-mail that is sent out monthly, to all of the birthdays in that month.

increase sales

Easily group Customers or Inventory items together into a list based on any criteria you choose, by adding lookup words in your Windward System Five inventory or customer records. You are able to then e-mail everyone that has that word attached to their record. In the future, when you add the lookup word to that customer or inventory record, the information is automatically exported to Windward Email Marketing – so you never have to worry about updating lists.

increase sales

Respond automatically to customer purchases with instructions for use, or upselling promotional messages.